Web Writing
From Sun.com:
You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun’s Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines.
Writing for the Web is very different from writing for print:
- 79% of users scan the page instead of reading word-for-word
- Reading from computer screens is 25% slower than from paper
- Web content should have 50% of the word count of its paper equivalent
