A low-profile movie (by Bollywood standards) that has no real star power releases. It doesn’t get too much media attention (by Bollywood standards again). But slowly but surely it creates a buzz. A friend mentions it on the phone. Colleagues talk about it. No, they are not gushing about it or anything. It is a calm acknowledgment of a good movie. It has grossed 7.24 Crores under two weeks. To me that’s an indication that people enjoyed the movie. It is solid testimony to the fact that if you stuck to fundamentals and create a rewarding, engaging experience for the viewer, you will succeed. Star or no star. Media hype or no hype. 
99 is a laugh-out-loud funny movie that tells the story of two young men that want to make it big (hit a century, if you will). Centered around the match-fixing, betting controversy, this tightly scripted tale is a laugh riot. Mahesh Manjrekar who plays the bookie called AGM will be long remembered for his role. Except for Soha Ali Khan who plays Pooja, each character in the movie pulls it weight and helps in making 99 a cohesive, endearing, and thrilling movie experience. Cyrus Broacha is a revelation on the big screen!
Directors DK and Raj painstakingly recreate the mad mad years gone by… when the mobile phone was still a fad. When polyphonic ringtones were not mainstream yet. The attention to detail was fantastic.
The humor is not the typical filmy slapstick but is more like funny situations and one-liners that we come across in our day-to-day life. You will relate to it. Also the irreverent, Guy Ritchie-meets-Tarantino style kind of worked out.
However, the first half slightly drags but in retrospect I understood that it is that way because the directors were setting it all up for a racy, thrilling second half. Save the best for the last I guess.
Watch out for DK and Raj. Their best is yet to come. I am guessing their second or third Bollywood venture will make history. Good luck boys!
