{"id":27,"date":"2003-04-13T12:25:00","date_gmt":"2003-04-13T12:25:00","guid":{"rendered":"http:\/\/sumankumar.com\/blog\/?p=27"},"modified":"2003-04-13T12:25:00","modified_gmt":"2003-04-13T12:25:00","slug":"27","status":"publish","type":"post","link":"https:\/\/sumankumar.com\/blog\/2003\/04\/27\/","title":{"rendered":""},"content":{"rendered":"<h3>Web Writing<\/h3>\n<p><b>From Sun.com:<\/b><br \/>\n<br \/>You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun&#8217;s Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines.<br \/>\n<br \/>Writing for the Web is very different from writing for print:<br \/>\n<\/p>\n<ul>\n<li>79% of users scan the page instead of reading word-for-word<br \/>\n<\/p>\n<li>Reading from computer screens is 25% slower than from paper<br \/>\n<\/p>\n<li>Web content should have 50% of the word count of its paper equivalent<br \/>\n<\/ul>\n<p> <a href=\"http:\/\/www.sun.com\/980713\/webwriting\/\">More on sun.com<\/a><\/p>\n<div class=\"blogger-post-footer\">\n<map name=\"google_ad_map_061219083745030413122500\">\n<area shape=\"rect\" href=\"http:\/\/imageads.googleadservices.com\/pagead\/imgclick\/061219083745030413122500?pos=0\" coords=\"1,2,367,28\"\/>\n<area shape=\"rect\" href=\"http:\/\/services.google.com\/feedback\/abg\" coords=\"384,10,453,23\"\/><\/map>\n<p><img decoding=\"async\" usemap=\"#google_ad_map_061219083745030413122500\" border=\"0\" src=\"http:\/\/imageads.googleadservices.com\/pagead\/ads?format=468x30_aff_img&amp;client=ca-pub-1259014363012020&amp;channel=9138153052&amp;output=png&amp;cuid=061219083745030413122500&amp;url=http%3A%2F%2Ftw-india.blogspot.com%2F2003%2F04%2Fweb-writing-from-sun.html\"\/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web Writing From Sun.com: You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun&#8217;s Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines. Writing for the Web is very different from writing for print: 79% of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[195],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uncategorized"],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"jetpack-portfolio-admin-thumb":false},"uagb_author_info":{"display_name":"Suman Kumar","author_link":"https:\/\/sumankumar.com\/blog\/author\/suman-kumar\/"},"uagb_comment_info":0,"uagb_excerpt":"Web Writing From Sun.com: You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun&#8217;s Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines. Writing for the Web is very different from writing for print: 79% of&hellip;","jetpack_shortlink":"https:\/\/wp.me\/s2Gbk8-27","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":193,"url":"https:\/\/sumankumar.com\/blog\/2003\/06\/193\/","url_meta":{"origin":27,"position":0},"title":"Express IT People: Article on\u2026","author":"Suman Kumar","date":"June 13, 2003","format":false,"excerpt":"Express IT People: Article on Usability Sankar has written an article on usability in express IT People magazine. Kribs, King, Pradeep and I have been quoted. Here's my take on Sankar's piece. (the bold text is from the article) \"Like technical writing, usability as a discipline was in the limelight\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":247,"url":"https:\/\/sumankumar.com\/blog\/2005\/06\/archiving-and-knowledge-management\/","url_meta":{"origin":27,"position":1},"title":"Archiving and Knowledge Management","author":"Suman Kumar","date":"June 14, 2005","format":false,"excerpt":"In his latest article Jakob Nielsen says: Most usability practitioners don't derive full value from their user tests because they don't systematically archive the reports. An intranet-based usability archive offers four substantial benefits. He also adds:I don't recommend establishing a formal knowledge base of usability reports. The current state of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":198,"url":"https:\/\/sumankumar.com\/blog\/2003\/10\/pdf-and-usability\/","url_meta":{"origin":27,"position":2},"title":"PDF and Usability","author":"Suman Kumar","date":"October 22, 2003","format":false,"excerpt":"PDF and Usability In a response to Jakob Nielsen's piece on how PDF sucks online and how it is suited for print Planet PDf carried this piece Excerpt from the piece: \"Most of the alleged weaknesses cited in the column actually have more to do with user error -- poor\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232,"url":"https:\/\/sumankumar.com\/blog\/2004\/10\/it-is-ok-dialog-boxes-usability\/","url_meta":{"origin":27,"position":3},"title":"It is OK: Dialog boxes usability","author":"Suman Kumar","date":"October 28, 2004","format":false,"excerpt":"Jakob Nielsen in his recent column on PC security writes: ...spyware and adware that install software on your computer without your informed consent (although some operations might claim to have consent, most people don't know what they're agreeing to when they click \"OK?\" buttons on the Web; for true consent,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":67,"url":"https:\/\/sumankumar.com\/blog\/2004\/08\/oxford-plain-english-guidelines\/","url_meta":{"origin":27,"position":4},"title":"Oxford Plain English Guidelines","author":"Suman Kumar","date":"August 26, 2004","format":false,"excerpt":"One of the guidelines is: Commandment: Test with a panel of typical users \u2013 Give the draft instructions, and any product associated with them, to a focus group of typical readers. Watch them trying to use the instructions. Observe any false moves they make. Discuss with them how they got\u2026","rel":"","context":"In \"Uncategorized\"","block_context":{"text":"Uncategorized","link":"https:\/\/sumankumar.com\/blog\/tag\/uncategorized\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147,"url":"https:\/\/sumankumar.com\/blog\/2002\/08\/147\/","url_meta":{"origin":27,"position":5},"title":"Computer games & Usability \"Computer\u2026","author":"Suman Kumar","date":"August 14, 2002","format":false,"excerpt":"Computer games & Usability \"Computer game design seems to be an under-explored topic in traditional HCI circles. They're also a good illustration the difference between usability and interaction design. \"CHI-WEB archives -- May 2002, week 5 (#10)","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":0,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}