{"id":707,"date":"2005-04-26T17:13:00","date_gmt":"2005-04-26T11:43:00","guid":{"rendered":"http:\/\/sumankumar.com\/blog\/archives\/707"},"modified":"2005-04-26T17:13:00","modified_gmt":"2005-04-26T11:43:00","slug":"blogs-will-change-your-business","status":"publish","type":"post","link":"https:\/\/sumankumar.com\/blog\/2005\/04\/blogs-will-change-your-business\/","title":{"rendered":"Blogs Will Change Your Business"},"content":{"rendered":"

Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like — you guessed it — blogs. Clay Shirky, a Web expert at New York University, calls it “an absorption process where the thing doing the absorbing changes.”
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Blogs Will Change Your Business on Business Week<\/a>
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Amen!
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Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like — you guessed it — blogs. Clay Shirky, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"jetpack-portfolio-admin-thumb":false},"uagb_author_info":{"display_name":"Suman Kumar","author_link":"https:\/\/sumankumar.com\/blog\/author\/suman-kumar\/"},"uagb_comment_info":0,"uagb_excerpt":"Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like — you guessed it — blogs. Clay Shirky,…","jetpack_shortlink":"https:\/\/wp.me\/p2Gbk8-bp","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":846,"url":"https:\/\/sumankumar.com\/blog\/2005\/12\/indian-blogosphere-2005-the-year-that-was\/","url_meta":{"origin":707,"position":0},"title":"Indian Blogosphere 2005: The Year That Was","author":"Suman Kumar","date":"December 21, 2005","format":false,"excerpt":"What started as a hobby for a bunch of geeks has now become a powerful, unified voice of the people that matter: the youth of India. The Indian blogger stands guard: coordinating relief efforts and sharing information on disasters; ensuring that the mainstream media takes notice of serious issues like\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":247,"url":"https:\/\/sumankumar.com\/blog\/2005\/06\/archiving-and-knowledge-management\/","url_meta":{"origin":707,"position":1},"title":"Archiving and Knowledge Management","author":"Suman Kumar","date":"June 14, 2005","format":false,"excerpt":"In his latest article Jakob Nielsen says: Most usability practitioners don't derive full value from their user tests because they don't systematically archive the reports. An intranet-based usability archive offers four substantial benefits. He also adds:I don't recommend establishing a formal knowledge base of usability reports. The current state of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":830,"url":"https:\/\/sumankumar.com\/blog\/2005\/11\/bloggers-break-sony\/","url_meta":{"origin":707,"position":2},"title":"Bloggers Break Sony","author":"Suman Kumar","date":"November 17, 2005","format":false,"excerpt":"Sony withdraws its controversial copy-protected CDs after bloggers took up the issue and plastered Sony all over the blogosphere. Some excerpts from the Information Week article. \"It seems crystal clear that but for the citizen journalists, Sony never would have done anything about this,\" says Fred von Lohmann, senior intellectual\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":79,"url":"https:\/\/sumankumar.com\/blog\/2005\/02\/enhancing-internal-communications-with-blogs-wikis-and-more\/","url_meta":{"origin":707,"position":3},"title":"Enhancing Internal Communications with Blogs, Wikis, and More","author":"Suman Kumar","date":"February 10, 2005","format":false,"excerpt":"Insightful presentations by Nick Finck, Mary Hodder, and Biz Stone. If you are in anyway related to Intranets you may want to check these out: Enhancing Internal Communications with Blogs, Wikis, and More The Why and How of Blogging","rel":"","context":"In \"Uncategorized\"","block_context":{"text":"Uncategorized","link":"https:\/\/sumankumar.com\/blog\/tag\/uncategorized\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":685,"url":"https:\/\/sumankumar.com\/blog\/2005\/02\/enhancing-internal-communications-with-blogs-wikis-and-more-2\/","url_meta":{"origin":707,"position":4},"title":"Enhancing Internal Communications with Blogs, Wikis, and More","author":"Suman Kumar","date":"February 10, 2005","format":false,"excerpt":"Insightful presentations by Nick Finck, Mary Hodder, and Biz Stone. If you are in anyway related to Intranets you may want to check these out: Enhancing Internal Communications with Blogs, Wikis, and More The Why and How of Blogging","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953,"url":"https:\/\/sumankumar.com\/blog\/2007\/01\/the-best-writing-on-science-blogs-2006\/","url_meta":{"origin":707,"position":5},"title":"The Best Writing on Science Blogs 2006","author":"Suman Kumar","date":"January 31, 2007","format":false,"excerpt":"Is here. You can read some of the posts that made it to the compilation from here","rel":"","context":"In \"books\"","block_context":{"text":"books","link":"https:\/\/sumankumar.com\/blog\/tag\/books\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":0,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"wp:attachment":[{"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sumankumar.com\/blog\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}