Also See...

Usability Blog
Tech Writing Blog
LinkedIn Profile
My Tsunami Posts
Tsunami Help India

My Stories


Hindustan Times
NY Times
The Hindu
Indian Express
    www.flickr.com

    4/28/2005

     

    The Mother of all Lassi makers

    At the lunch table today, Ali, one of my colleagues, was extolling the virtues of Punjabis. Manoj pitched in with this amazing piece of information. In Punjab they use Washing Machines to make Lassi. I was floored. That is a great product idea there ('large-scale lassi maker'!). I got curious and googled on it and ended up with this:
    "With a queer psychology of purchase and usage, Indian rural market is still a puzzle to marketers. In many a case, it stretches its imagination to find surprisingly different uses of some of the products. And the red-faced marketers admit that they actually sell their products in areas they would otherwise find difficult, simply because there are other uses for them. For instance, in parts of Northern India, condoms are used by weavers as gloves on their fingers to weave fine threads. Lubrication on condoms allows them fine control on threads and protects their sensitive fingers. Buffaloes displayed at the haats for sale are dyed an immaculate black with Godrej hair dye. Horlicks is used as a health beverage to fatten up cattle in Bihar. In villages of Punjab, washing machines are being used to make frothy lassi in bulk. Paints meant for colouring up the rich-smooth walls are used to paint the horns of cattle to make identification easier and to achieve a long-term protection from theft. Iodex is rubbed into the skins of animals after a hard day?s work to relieve muscular pain. The organizations in question might not be pleased with such usage. However, their moneybags keep on jingling." (via Strategic Marketing)

    Maybe our marketers should stop indulging in bubbly ads for a while, and go perform a contextual inquiry in the rural areas. That may just give them some great product ideas.
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/26/2005

     

    Blogs Will Change Your Business

    Mainstream media companies will master blogs as an advertising tool and take over vast commercial stretches of the blogosphere. Over the next five years, this could well divide winners and losers in media. And in the process, mainstream media will start to look more and more like -- you guessed it -- blogs. Clay Shirky, a Web expert at New York University, calls it "an absorption process where the thing doing the absorbing changes."
    Blogs Will Change Your Business on Business Week

    Amen!
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/25/2005

     

    Shiv Sena Blames Rape of Minor Girl on Page3 Culture

    I just turned off the TV after watching the news on NDTV. Sena blames the page3 culture for the rape. Sena's mouthpiece Saamna in its editorial says:
    There seems to be a competition among young girls to wear low waisted clothes and display their underwear. Nowadays its not possible for families to walk on chowpatty. Watching girls with cigarettes in their hands is definitely a sign of great worry. With such clothes that tempt men who can we blame?"

    "The changing culture is perhaps responsible for the rising rapes against the women," said senior Shiv Sena leader Narayan Rane.

    Source: NDTV.
    I hope someone stops this Talibanization of Mumbai. While I agree that the so called page3 culture, actively promoted by Slimes of India, is nonsense, I wouldn't dare blame the rape of the minor girl on it. The cop deserves to be hanged. What baffles me is the way Sena invites the wrath of the people by writing such trash. Is it arrogance or plain, simple ignorance? I hope the people of Mumbai wake up at least now and do away with these morons. For good.
    The police commissioner of Mumbai on NDTV sounded more like a politician, when he defended cops harassing couples on the beach. What we have here is, a police department that refuses to believe that it exists to serve the people, and firmly believes that it has a role in fixing the moral fabric of the society; and a political party that refuses to get the hint (to buzz off).
    I know what is going to happen. People are going to get tired after a few days; they got jobs you see. The media would get bored of the story. And, life will go on in Mumbai until some other unsuspecting victim is raped in the sub-urban train or probably in the legislative assembly.
    What happened to that deranged cop that raped the girl? Oh yeah, he was dismissed from his job. Such great punishment for such a small crime. I am not saying stone him to death (like in some Arab countries?). I wouldn't want to read in some paper a few months later that he was release on bail. That would be very sad.
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati
     

    Call Centers Get a Union

    They have floated a union for Call Center employees. Hmm. Isn't it funny that Call Centers that owe their existence to the capitalists, now do something that could be termed 'leftist'? Here are some gems from this Mid-day article:
    "The long-term plan is to secure enough presence to negotiate with call centre managements on behalf of employees," said Ajay Kaundals, managing director, CBPOP, Mumbai.

    Wonderful. This is what the doctor ordered.
    "Most call centres have only nightshifts, and many employees get hooked to caffeine and cigarettes to help them cope with the pressure," said Kaundals

    I am on the floor, laughing my a** off.
    We're, like, gonna get a union, dude on Mid-day
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/23/2005

     

    The Tsunami Conspiracy Theory

    I am not sure about this conspiracy theory. In fact, right after the tsunami struck, I was debating with one of my friends about the possibility of blowing up a nuclear device in the ocean-bed to create such a devastating tsunami. It was trashed. However, Cathy Johnson points us to this article here, which suggests that USA was planning to do just that in 1945. I don't know how authentic the document is, but what the hell, it is one hell of a theory. I do not second this theory for the simple reason that the evidence is just not enough to base such an accusation.
    Read on:

    The CIA's OSS forerunner proposed using a nuclear bomb on a fault line to cause Japanese tsunamis and earthquakes!
    The astonishing 1945 wartime document below, now declassified, outlines an astounding scenario.
    Written as a secret operational proposal by the OSS, the forerunner of today's CIA, it was not put into efect - then, at least.
    The chilling suggestion: "If we could could get (an atom) bomb within a mile of a point on a fault line destined to break within 90 years we might set it off ..."
    It might well raise some suspicions in your mind regarding the recent and horrific Asian tsunami, which - amazingly for an 'earthquake'--caused event - registered no aftershocks whatsoever.
    We present it here and leave you to form your own conclusions. Read more on survivalistskills.com

    Labels:

    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/21/2005

     

    Epica Awards: Telecom Italia

    Got this through an e-mail forward. Telecom Italia's TV Commercial uses Gandhi as a model and shows him giving a speech to the entire world using a web camera that streams video to all parts of the world, to all communication devices like TV, Mobile Phone, Portable computers (used by African tribes!) etc. And asks the question 'Imagine the world today if he would have communicated like this'.
    Nice.
    I also like their punch line: Communicating is life.
    See the commercial on Epica's site
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/18/2005

     

    Disgrace!

    Amit says,
    "India just lost their sixth wicket, but there is a matter of greater disgrace than just a loss at hand. Hordes of bottles have descended on the field from a section of the stands, in a sudden flurry, as cops and groundsmen have rushed over to pick them up. "

    I wonder why it never happens down south? In Bangalore or Chennai? When I stood up to applaud Inzy's ton in Bangalore, my father-in-law?who had been watching the proceedings with a big frown?was surprised. 'Do you have to stand up and applaud?' he asked me, during the post-match beer session. 'I love the way he plays' I told him. I also recounted to him how the wonderful crowd in Chennai gave the Pakis a standing ovation when the beat the shit out of the Indian team and made it transparent. I know it is too much to expect that kind of behaviour from the Delhi crowd, but what the hell, when you throw bottles ICC can ban your town as a venue. Also, the bottles didn't rain down from the stands as you might have imagined. They came from the 'complimentary' section says Amit,
    "The stands where the disturbance came from are complimentary stands. These people haven't even bought their tickets, they're family and friends of VIPs, people with "contacts". And, if I really need to add, bottles."

    The capital of the country, ladies, gentlemen and people of Delhi. I wonder when India and Pak can play in Mumbai. Probably after the madman dies I guess. No, no. Oh no. I'm not talking of our madman.

    There is a conspiracy theory that is doing the rounds. Some feel that the match was fixed. 'The series follows a script, don't you see?' some ask, wide-eyed in a scary way, and thumping the desk with their fists. I don't know, for you are not guilty until they catch you (with a diary tucked in your armpit).
    That reminds me of a fantastic story. Some one I know got caught by his dad while doing the 'do-it-yourself'; picture this: our hero has the TV on. Probably Surya TV's steamy midnight Malayalam movie or Sun TV's Midnight masala. The door is not locked. Just before the climax, dad walks in. The lights come up. Our hero is caught. Red handed. Hero tries to manage the situation: 'I was applying Zandu balm. I have a headache. There.' or some shit like that.
    Guess what the dad did? He made the son promise that he would never commit such sacrilege again. So, our hero has either graduated, or probably hired someone to do it for him. That is not the breaking the promise, technically. Disgrace! :-D
    How are you Mr.Manmadha Raasa?
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/14/2005

     

    The Miserable Plight of Indian Cinema

    Okay, I do not have a high regard for the stupid movies that we churn out. I think the movies that we create do not allow the average Indian male to wriggle free of repression that has haunted him since British era (these white men!).
    Holy f**k we have stars whose only claim to fame is an item number! Now, we have a Kamal movie titled Mumbai Xpress, which I am sure sucks despite Singeetham Srinivasa rao, for Kamal is the Mahesh Bhat of the south. Yet, he does not deserve such shit by way of protests and stupid requests like change the English word 'express'. Are these people serious? We already suffer from bad quality. Do we need political nonsense too?

    The agitators in Chennai want me to change the title. They don't want an English word in my film's title. But what about the fact that there are so many trains with the word 'express' in them? And should The Indian Express change its name to something more palatable to these so-called agitators? I was putting up a brave front but finally, I had to put my foot down.

    Ha ha ha ha!

    The censors asked me to cut that sequence because I called Mumbai a slum. They said it was because the two girls were so bare, it was unbearable.

    Freak!

    Apparently, Kamal had an emergency meeting with Tamil Nadu Chief Minister J Jayalalithaa and she assured him the film's release would not be hampered. "She told me that anyone indulging in protests against the film's title would be considered a menace to the law and order situation," says Kamal.

    If I were a protestor I would be extremely careful. Never mess with Mummy.

    "I thought that settled it. But now, they've started defacing my vinyl hoardings of Mumbai Xpress in Chennai and its outskirts. We lost about Rs 3 lakh worth of vinyl.

    Tough luck Kamal. Tell you what, maybe you should not hype your dumb f**k movies so much. Lazy, easy! I am entitled for an opinion.

    Now, I hear the leader of the 'Tamil Cheetah' group has issued a statement that my film's title is a non-issue. Delayed realisation," he says.

    Who the f**k are Tamil Cheetahs now? Competition to the Tigers? Or are they the guardians of Tamilian culture, but clad in Levis and drinking Coke after a long hard day at the protest?
    Source: Mumbai Xpress hits roadblock! via Rediff
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati
     

    Modi ordered minority killing in Gujarat: Top Cop

    And some of us were pissed off that USA denied a Visa to Modi. This guy deserves a visa only to hell.
    In an explosive submission before the Central Administrative Tribunal (CAT) where he has challenged his recent supersession, additional director general of Gujarat police RB Sreekumar has revealed how Chief Minister Narendra Modi and his bureaucrats issued illegal orders like 'elimination' of minorities, ignoring activities of the Sangh Parivar and distorting facts about the actual situation prevailing in the state during his tenure as state intelligence chief Read more on Mangalorean.Com

    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/07/2005

     

    Tamil Brahmins are Like The Jews says Ashok Mitran

    Ashok Mitran's rant on the experience of being a Brahmin in Tamil Nadu, is at best a cry of despair and is devoid of any hope. Mitran writes about how Brahmin's are a lost race in South India. While I don't subscribe to his philosophy nor do I agree with his latest rant, I'd like to tell Mitran that an accusation like this should be backed by solid evidence. Eloquent outbursts are good fun to read, but they make a bad case.
    Also, the comparison with Jews is hilarious. Mr.Mitran, I don't think Tamil Brahmins have experienced 1% of what the Jews did. Get your history right sir.
    That said, I do agree that the Brahmin Tamil, a unique dialect of Tamil that borrows a lot from Sanskrit, is almost dead. That makes me sad. I mean, after all, it is a unique language/dialect, and thus deserves better care.
    Excerpts:
    With the anti-Brahmin movement dictating the terms, the urban Brahmins began to eschew ethnic markers that revealed their identity. They gave up the kudumi (tuft), began to sport moustaches like non-Brahmins, changed the manner in which they spoke Tamil, changed their attire, some even began to eat meat? they did everything so that they are not identified as Brahmins in the public sphere.

    No comments. I don't know what movement he is talking about.
    Mitran, conveniently digs into Dravidian literature (that is hundreds of years old):
    When a wronged Kannagi ordains the burning of Madura, she says: ?Let the city burn except the Brahmins and cows.? Even the Jaina author showed high regard for the Brahmins.

    Mitran generalizes others as 'non-brahmins' and judges them without a worry:
    Natural discipline and thrift are brahminic qualities that have survived. If a nonbrahmin has a windfall he just spends it on meat and drink. The Brahmin always saves for the rainy day.

    Not all non-brahmins drink Mitran. And not all Brahmins are pious. Mitran's raving is almost senile; it lacks facts, logic, and appears to be a lame attempt at taking a potshot at 'others'.

    By the way, Mr.Mitran, Jews are not Brahmins. They eat meat. But they have balls. That, only that, counts. I do not wish to comment on pontiffs, maths, and religion because I don't believe in them. But, if someone walks up to me and asks me to wear a Star of David (or the Namam!) on my shoulder, and vacate my home. I will probably ram my knee in my usurper's groin and go have a drink to calm myself.
    I am stunned that Outlook published this trash.
    Read the complete article: 'We Are Like The Jews' : outlookindia.com
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati
     

    Meaningless Error Messages: Citibank Website

    citibank site's error message
    I encountered this error message and I had no clue what I was doing wrong. I was trying to compose a message to the support team and every time I hit send I got this error. They have some stupid constraint like no special characters in text or something. Hmm.

    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati

    4/01/2005

     

    My Blogger hoodie


    ice
    Originally uploaded by sumank.

    That's my Blogger hoodie! And that's Abhijeet refusing to leave the wall. I think that's Nayan peering through the glass.
    Pic taken in Ice center. Denver, C.O. Yes, I can ice-skate.

    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati
     

    The fine art of stealing

    I first witnessed the full-fledged exhibition of this rare skill by a seasoned professional in 1984, during my summer holidays in Chennai. Sriram, my elder bro, Ramu (name changed to conceal identity hee-haw), and I visited the consumer expo at the Congress grounds. Ramu was a lanky teenager then. His sharp nose, curly hair, and sharp eyes somehow reminded me of a hawk. He was a big mouth too and never hesitated to lie to any one. Now, we all lie in life and death situations or to avoid embarrassments. Ramu lied when he was bored. When we discovered that he flunked his ninth grade exams and confronted him, he paused for a fraction of a second and said, �You won�t believe this. I passed. I mean I scraped through. My dad was pissed off with my low scores.� My mouth was open and I was staring at him without batting an eyelid. He paused for effect, and whispered, �My dad spoke to the school principal and requested her to cancel my promotion. He wants me to pass with high scores this time.� I fell on the ground, laughing my ass off. I mean the guy had a sense of humor.
    Even back then, I was stunned at his extraordinary imagination. (Of course there is Ed in Chittoor (where I lived then). Ed is this short, dark, stocky guy. His family had a huge farm, from which we used to buy a lot of stuff like vegetables and fruits. Ed, right after we became his neighbors, gave us a basket full of mangoes. When my mom asked him why, he said, �I passed my SSLC aunty.�
    Same time next year, Ed dropped off a packet of milk sweets. Why? You guessed it right, he had passed SSLC. It went on for some four years; chocolates, Fruit baskets, a crate of cola and so on. We never questioned him about the logic behind passing the same grade many times over. I mean I loved the way he shared his happy moment. We moved in 1989 to a new house and eventually to Chennai in 1993. I am sure that Ed still celebrates his passing the SSLC grade every year even now. SSLC result is probably second only to Christmas to Ed I guess. )

    Coming back to Ramu, I never knew that he was an expert at stealing stuff from shops. He was so good that the unsuspecting friend accompanying Ramu would never realize that Ramu had stolen a bag full of chips while diverting the shopkeeper�s attention to the floor cleaner that sat right at the top of the display rack. I never knew about Ramu�s repertoire as I was living with my folks and Suren (younger bro) in Chittoor. Sriram, my elder bro, was living with my granny in Chennai. So, he and Ramu, whose family stayed next door to my granny�s, became friends. They joined Karate classes together and legend has it that Ramu had the entire school believe that he was an expert in Karate. Ramu gave up Karate exactly after three days. It was too much work for him. Or probably he stole the master�s precious Black belt.

    So, there we were, the three of us, Sriram, Ramu, and I in the buzzing milieu that was the consumer fair. We stopped by at a stall that sold stuff like stationery, key chains and small gift items. I was checking out a key chain when Ramu asked me, �like it?� I nodded I mean I didn�t care too much. We left the shop and walked towards another shop that was selling popcorn. As we were nearing the popcorn store, Ramu handed me a dozen key chains. While we were eating popcorn, Ramu ventured to the Chocolate stall and came back with three or four bags of chocolates. I knew that he was penniless. So it went on. Photo frames, toys, cookies, Ramu unleashed his repertoire on unsuspecting shopkeepers and took home a bounty. Free of cost. He made it look so simple. �Listen to your instincts�� he would tell us, ��don�t be in two minds. You are f###ed if you are.� I hope Ramu is doing all right. Haven�t seen him or met him in years. Ramu, if you are reading this, sit back, roll down the memory lane, and have a good laugh. You were, probably still are, an eccentric idiot.

    As there are smooth operators like Ramu, there are morons in the trade too. This other friend of Sriram stole an adult Boxer from some cop�s house and left it our house saying that the dog belonged to his aunt who was out of station. My mom loves dogs. She fell for it. So we tied up the dog to a tree right outside the tenement. All ten residents became friends with it. It was a nice pooch all right, trained by the cops after all. Even my granny used to hand-feed curd rice to the dog; it was a gruesome site, watching my granny�s wrinkled palm in the dog�s huge, ugly mouth. All that was shattered when the cops arrived one fine morning in a Jeep and asked for my brother Sriram. My mom beat the shit out of all three of us. The dog went off to its rightful master and my bro�s friend was grounded for life.

    None of my friends possess(ed) this divine skill though. But Suren was acquainted with some masters. Think about it, this guy stole traffic lights the middle of the night; he just broke the lights and took them home. The same guy stole the Copper wire of the lightning conductor of a huge apartment complex (that must have been three or four Kg, or probably more).

    The best that I could manage was flicking books and audio tapes from guys that I hated. I have to admit there is a special thrill in acquiring stuff through �unconventional� means. So, if you are still in school or college here is my piece of advice: if you are unsure of it, drop it!

    What�s your story?
    Add to:del.icio.us| Digg| Reddit| StumbleUpon| Technorati